It goes without saying that clients are the lifeblood of your business. After all, in the absence of a steady flow of fresh enquiries, failure will soon come knocking at your door. On the other hand you feel restrained by your marketing budget. And whilst you do have some time to work on your [...]

  Do you know which of your clients generate the greatest amount of profit? If you don’t, it’s really important you get clear because metrics like these can help focus your work and efforts in the right direction. That’s because if you want to work less and earn more you have to give some consideration [...]

  I need to get something off my chest! Something that really annoys me! It’s when people measure success using the wrong metrics. And the one that really gets my goat is that tendency to congratulate and be in awe of the person who regularly clocks up 12-hour days. I’ve been there and in hindsight [...]

    With efficient advertising you can easily stand out from your competition. If you attract the right customer, you can see your advertising investment return a healthy profit. So if your advertising fails to deliver, could it be because you’re committing one of these deadly sins? Want to find out? Then read on…   [...]