A Fairy Tale In How NOT To Sell – Disney Style

How NOT To Sell - Disney Style

I’ve recently got back from a brilliant holiday in Florida with Michele and the girls. It was fab. And as you can imagine, the highlight of the trip for Isabella and Jemima was the time we spent at Disney. Upon entering the Magic Kingdom we had just three goals for the day: And thanks to…

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Warning: Could Second Album Syndrome Erode Your Small Business Growth?

Small Business Growth

Mention the name Alanis Morrisette and what comes to mind? I bet it’s her internationally acclaimed, Grammy winning album Jagged Little Pill from 1995 (the one with Ironic, You oughta Know and etc.) But what came next? I asked around and very few people knew it was followed in 1998 by Supposed Former Infatuation Junkie.…

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What Watching Peter Pan Taught Me About Advertising

Small Business Advertising with Peter Pan

As a smart micro business owner, you know how crucial it is to ensure your advertising is efficient and effective. After all, you don’t want to throw away valuable time, money and effort. As such, I’m always on the lookout for marketing that works to figure out how I can use it to promote SpinLessPlates.…

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Are You Neglecting The Most Valuable Asset In Your Business?

Most Valuable Asset In Your Business

Your most valuable asset in your business is your database, period. Surprising, but true. And the reason is simple. It’s because your database holds the key to build your business’ reputation, attract more customers and make more sales. Let me explain… The contacts on your database have already shown an interest in you and what…

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Why Thinking Big Will Massively Improve Your Micro Businesses Success

Thinking big

Why did you start your own business? You may think this is a random question for a blog sharing strategies to help you do more in less time, but bear with me because your answer is extremely relevant. That’s because your why determines what happens in your business because it influences: Take me for example.…

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Are You Making This BIG Mistake With Your Small Business Marketing?

small business marketing big mistake

It goes without saying that clients are the lifeblood of your business. After all, in the absence of a steady flow of fresh enquiries, failure will soon come knocking at your door. On the other hand you feel restrained by your marketing budget. And whilst you do have some time to work on your strategy,…

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How A Simple Change In Your Identity Could Skyrocket The Efficiency Of Your Small Business

Skyrocket The Efficiency Of Your Small Business

Can I ask you probably the most enlightening question you'll be asked today about your business? What is your primary role in your business? Is it: A.   Doing your day-to-day business work? B.   Being a marketer of your business? If you answered B, great stuff. But if you said A, read on to discover why you’re making…

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Are You Committing These 7 Very Expensive And Highly Inefficient Advertising Sins?

Highly Inefficient Advertising

With efficient advertising you can easily stand out from your competition. If you attract the right customer, you can see your advertising investment return a healthy profit. So if your advertising fails to deliver, could it be because you’re committing one of these deadly sins? Want to find out? Then read on… It can be…

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