There’s a deadly force that’s nibbling away at the edges of your small business.
And if you don’t take action, it’s set to disrupt your work patterns, erode your productivity and eat away at your profits.
What am I talking about?
It’s procrastination: The disease of the poor.
Let me explain…
We’re all guilty of procrastinating, or putting stuff off until later, and the evidence is plentiful:
- When faced with a difficult task you think, “I’ll leave that till tomorrow”.
- Instead of making that uncomfortable phone call you justify a reason to leave it.
- Rather than completing that task on time, you let it extend endlessly.
And by doing this, you continually reduce what your business is capable of achieving.
Meaning your business will never develop at the pace you’d like. Ouch.
So what’s the alternative?
Take a reality check.
The first thing you need to do is get really honest with yourself.
It’s very easy to justify putting stuff off. If you procrastinate by checking Twitter or tackling the easier stuff, you’ll convince yourself you’re busy.
It’s called “false productivity” and it’s suffocating your business.
Don’t lie to yourself. See your decisions for what they are and you’ll suddenly feel a need to become more accountable for what you get done in your working day.
Get more clarity.
We often procrastinate on the difficult tasks.
These tasks are stretching.
They make you feel uncomfortable.
They take you out of your comfort zone.
By delaying them, you may reduce the immediate pressure, but that task will eat away at you. What’s more you’ll feel guilty for not tackling it and in the longer term this could actually knock your confidence as a business owner.
Often those difficult tasks get left undone because they seem so huge. Perhaps you’re not sure of what action you should take. Perhaps you feel confused and disorientated and as a result your mind goes fuzzy.
Brian Tracy says a great rule for success is to “think on paper”.
So try it. Tackle those procrastination gremlins by writing down the job that you’re putting off. Then write down what you need to do to get it done. Break it down into tiny bite sized chunks. Then suddenly that big scary task will not seem so unachievable.
Then the next step is to Just Do It!
Don’t put it off. Get it done. You’ll feel so much better after.
In fact, it will be like a weight being lifted from your shoulders because it’s one less thing you need to focus on. What’s more, you’ll create headspace to start focusing on new stuff.
I want to leave you with a really important thought.
Those business owners who you perceive as being “super successful” are probably no more talented than you. Instead they consistently do two things better than other people. They work hard and they get more of the difficult stuff done.
As a result they set and achieve big business goals.
And then they overcome their procrastination gremlins to make things happen.
And guess what… You could do that to.
So tell me. What job have you been procrastinating? What could you tackle right now that will push your business forward a few notches? Please let me know in the comments below.