1. It can be Precisely Targeted    

This gives you an opportunity to target a group of people who are likely to be interested in what you’ve got to offer with a highly focused message. The more accurately you target, the better your response is likely to be.

2. It can be Precisely Tracked    

You can’t afford to waste money on marketing, and that’s where email marketing has a huge advantage over other media. Not only is it possible to determine your response from every email sent, but you can measure the response from each individual email within that campaign.  

3. It Delivers a Quick Response    

Once the email is sent and hits their inbox you can begin to see a response.

 4. Its Fully Customisable    

 You can completely customise each email, and tailor it perfectly to an individual prospect.

 5. It’s Invisible to your Competitors    

Unless they somehow get on your list your competitors will have no idea what you’re doing and what you’re up to. This gives you a big competitive advantage.

To keep your email list ‘live’, keep in fairly regular communication with them, letting them know what you’ve been up to and what’s new.