Stop Learning and Start Failing. Why Self-Education Is the Key To Achieving Your Small Business Goals

Stop Learning and Start Failing


I’m a huge fan of motivational quotes.

And one of my favourites is this cracker by Jim Rohn:

“Formal education will make you a living; self-education will make you a fortune”.

I think this quote is very relevant to anyone wanting to create a successful micro business. Here’s why...

Whilst I absolutely love running and developing SpinLessPlates (my micro business management software), I work to live. I don’t live to work.

Instead I’m crystal clear on my business WHY and it’s big enough to keep me super motivated, focused and determined to make my business goals happen. In short I want to ensure Isabella and Jemima have a great life - simple.

BUT in order to empower my business to achieve this goal, I need to keep learning. After all, what I learn is what I’ll earn. And whilst I do have a formal education, it’s just not enough to cut it in this fast-moving modern market place.


Which is why self-learning is so awesome


Self-education opens up so many doors. It can help you achieve all the below and more:

  • 1. Shortcut your way to success by learning quickly what does and doesn’t work.
  • 2. Create your own unique curriculum by focusing on those aspects you want to develop.
  • 3. Avoid being slowed down by someone else’s training agenda.
  • 4. Pick and choose who you learn from.
  • 5. Discover at your own pace and evolve into the “one to go to” in your niche.
  • 6. Reduce stress by figuring out how to overcome the inevitable pressure points you’ll face.
  • 7. Change your perception and be inspired to think bigger.
  • 8. Raise the bar - if you don’t learn, you’ll only be restricted by what your current level of knowledge and experience allows you to believe.

And with so many practical tools, resources and knowledge out there, it’s never been easier to learn your way to success.


Powerful strategies that make it easy for you to teach yourself


1. Learn from the masters:

I LOVE reading books or listening to the audios of thought leaders. Some of my favourites include Jim Rohn, Dan Kennedy and Zig Ziglar. What’s more, this self-education strategy in unbelievably inexpensive and is flexible enough to be enjoyed whilst travelling. After all, how much does a book or CD cost on Amazon these days.

2. Read blogs:

The Internet is awash with free, quality information to help your business grow. What’s more, because blogs tend to be short and condensed, you’ll learn lots in a short time. I like the Micro Business Hub as well as other techy type sites such as Hubspot, KissMetrics or Social Media Examiner.

3. Ask others:

If you’re a micro business you simply can’t do everything yourself. For sure you’ll have core skills but your perspective and experience will broaden if you tap into the knowledge of those around you. So take heed of who you surround yourself with and actively mix with people who are more successful than you. As Jim Rohn so wisely said:

“You are the average of the five people you spend the most time with”.

Who do you want to become?

4. Nigel Botterill’s Entrepreneur’s Circle:

In addition to learning new ideas and information to help my business grow, I’ve found the Entrepreneur’s Circle to be an invaluable resource for interacting with other business owners and getting ideas from them too. Awesome.

5. Plan time to learn:

Plan learning time into your working day and stick to it. Make it a habit instead of something you do every now and again and you and your business will reap the rewards.


Learning is NOT enough, implementation is the missing link


In terms of business development, knowledge is useless unless you translate it into something tangible.

It’s just crazy to absorb new information and then do nothing with it. Instead, you need a plan of action to put your new knowledge into practice. Here’s how:

  • Use your daily power hour to work ON your business. Don’t mistake busyness with productivity because this approach won’t help you grow. Instead plan activities that will drive your business forward. For example tweak your website, create a new product or service, explore smarter working practices, or even implement new processes to improve customer service or boost profitability. Where will your learning take you?
  • Write to do lists. These are an absolute MUST to ensure you stay on top of your workload. Paper lists are OK but cloud-based software can be more flexible. For example, SpinLessPlates enables you to add tasks and set reminders to ensure you remain focused and on the ball.
  • Finally think big and set yourself challenging goals. Don’t allow your own limits (or others’ doubts) to restrict your vision of what’s possible for you and your business. If you can dream it, you can realise it.


Over to you


What are your views on self-education? How has a drive to acquire more knowledge and information helped grow your micro business? Please let me know in the comments below.

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