How To Build A Small Business – Baaaaa, Are You A Sheep Or A Business Owner?

Fustrated by getting on the wrong tube train


Apparently we have an instinctive herd mentality.

'Follow the crowd' and 'Keeping up with the Jones's' are phrases I am sure you have heard throughout your life.

On Wednesday in London I saw this up close as a guy followed the crowd onto a tube train and then realised he was on the wrong train heading in the wrong direction.

Very frustrating and a massive time waste for him.

This made me think how many micro and small businesses do this same thing, follow the crowd without actually knowing where they are going and waste a lot of time doing it.


If you are working out how to build a small business ensure you can answer these three questions:


  • Where am I going?
  • Where am I coming from?
  • Where am I now?

Let me explain:

If you don't know how your business is going to look when it is finished, you have no way of being able to plan the steps you need to take and the knowledge you have to learn to get there.

What experiences have you had in your work and personal life so far? What knowledge and skills have you learnt? List it all down and sort through it all so it is easy to see what you have in place already.

Knowing where you are going and where you are coming from is no good if you don't know where you are now. What do you have in place here and now that you can use as a starting point?

Unfortunately not a sheep but a cat illustrates this superbly

Alice: Would you tell me, please, which way I ought to go from here?

The Cat: That depends a good deal on where you want to get to

Alice: I don't much care where.

The Cat: Then it doesn't much matter which way you go.

From the Classic Novel Alice in Wonderland

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