What Nickelback Can Teach You About Setting And Reaching Your Small Business Goals

Setting Small Business Goals Nickelback Style

Do you want to discover the secret to successful goal setting?

You can learn in less than 4 minutes, by simply listening to Nickelback's Rockstar.

It’s a masterclass of how the right questions can focus your mind to uncover the truth of what you really want for your small business, and more importantly how you’re going to get there.

You can read the lyrics here, and you can listen in here.

And if you’re ready to dive right in, here’s what the smart musicians at Nickleback have to reveal...

Step 1 - Recognise the unease with your current situation

Rockstar’s opening line is a killer

  “I’m through with standin in the line...
  This life hasn’t turned out
  Quite the way I want it to be”.

Does that sound familiar?

Have you noticed how the stimulus for goal setting often comes from a dissatisfaction that you’re not where you want to be? So if you recognise that feeling, start by figuring out what’s getting you down? Is it:

  • Annoyance with your micro turnover?
  • Frustration that your price undervalues your skill?
  • Dismay at your current work-life balance?

Whatever it is, get clear on the cause and then...

Step 2 - “Tell me what you want”

The next step is to know where you want to be. For Nickelback it’s “hey hey I wanna be a rockstar”.

What’s it for you? What do you want from your business? What’s your big why?

Perhaps it’s to:

  • Turnover £3500 sales in sales each month by June
  • Establish your authority with a published paperback by December
  • Delight your kids with a first class trip to Disney next summer

Whatever your vision, you must think BIG. Create a goal that excites, inspires and motivates you. And make sure it’s compelling enough to see you jump out of bed in the morning, and not bat an eyelid at the hard core leg work needed to get there.

Step 3 - Tell me what you really want

Next look a little deeper at your goal. You’ll be far more committed if you understand what’s really driving you.

For example, Nickelback doesn’t really want to be a rockstar. He actually wants all the cool stuff and lifestyle he imagines a rockstar life would allow. For example:

  “I want a brand new house
  On an episode of Cribs
  And a bathroom I can play baseball in
  And a king size tub big enough
  For ten plus me”

What does your goal mean to you?

Perhaps the turnover would transform your way of life. Your paperback book would justify all your hard work, and the Disney trip could allow your family to enjoy an experience they’ll never forget.

Step 4 - “So what do you need?”

So you know what you want and why. But what resources and tools do you need to make your goal a reality?

Nickelback needs “a credit card that’s got no limit, and a big black jet with a bedroom in it”. But what about you? Do you need to:

You see, if you develop a clear strategy, with specific deadlines and a step-by-step action plan, you’re far more likely to successfully realise your goal. So don’t leave things to chance. Instead commit to the preparation work needed to make the goal achieving easy.

Step 5 - “Been there, done that”

And here’s a massive short-cut tip.

If you can identify someone who’s got the skills you need or who’s achieved a similar goal, find out how they did it. That way you can avoid the mistakes they made and swipe and deploy some of the tactics that helped them achieve that success. You could get where you need to be quicker, cheaper and with a lot less heartache!

Step 6 - Be prepared to make sacrifices

  “I’m gonna trade this life for fortune and fame
  I’d even cut my hair and change my name”

Now the road to a big goal is not always easy. You may need a change of identity. You may find yourself saying goodbye to the life you currently know. You may have to do things that are really tough and challenging.

In short your comfort zone will expand - and how much you allow it to will depend on where you’re heading and how much you really want to get there.

So be prepared. Big goal setting in business is not for the faint hearted. But the brave will be heavily rewarded.

So are you ready to be a business rockstar?

Get clear on your rockstar goals and re-charge your business so it’s closely aligned to helping you get where you want to be.

I’m in. Are you?

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